For most businesses, securing network infrastructure is key to everything from ongoing efficiency to effective disaster recovery. If your customers feel they are lagging behind in terms of tech development, or are concerned about the effectiveness of their current IT solutions, recommending a secure network infrastructure has a number of benefits.
Efficiency – a secure network infrastructure minimises downtime and ensures that productivity remains as consistent as possible, no matter what arises. The number of working hours that are lost to IT problems is increasing, not just as a result of a rise in the number of cyber crime attacks, but also mistakes that are made when technology is misunderstood or carelessly used. A secure network is one that has the ability to remain efficient and to recover quickly when an event does take place.
Peace of mind – there is no doubt that we are all increasingly more concerned about security, particularly given the high profile security breaches that have taken place within the infrastructure of seemingly impenetrable large corporates, such as TalkTalk. Now, as cybercrime specialists are starting to identify small and medium sized businesses as the broadening focus for hackers and online criminals, introducing a secure network infrastructure provides peace of mind that there are defence measures in place. Of course, you can never offer a 100% defence against attack but if all possible steps have been taken then this can be a comfort.
Risk reduction – for customers who do not see the need for evolving and ongoing updating of security measures, the main issue to raise is that we are operating in a changing digital environment. The risks of new, flexible ways of working – employees bringing their own devices and connecting them to the business network, for example – as well as advances in technology require security to be at the top of the list of any organisation that values its data and ongoing operations. As mentioned above there is no way to entirely eliminate the risk, however, taking steps to secure a network infrastructure – no matter how small – can reduce those risks to a minimum.
Long-term savings – network security is one of those features that people resent paying for, until something goes very wrong. It is a short-term cost that can seem like a complete waste of resource when networks appear to be running fine on a daily basis. However, the true issues with network security are hard to see until something highlights the flaws and, at that point, really inadequate measures can suddenly trigger a huge, spiraling cost. The problems that a lack of security can bring include everything from initial clean-up costs to company down time and even potentially dealing with legal action from a third party whose interests have been damaged as a result of a breach of the network infrastructure. Not only does adding security to the equation minimise the potential cost of hack or network breach but it also indicates that reasonable steps have been taken to prevent issues for third parties – something that will become increasingly more important in years to come. In short, investing in secure network infrastructure now, means savings on potential losses in the future.