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Partner up! Why a growing number of IT companies are now choosing to outsource to a Channel-only Partner

As an IT provider, you may have a range of customers whose demands fluctuate over time. It’s not uncommon to find that customers will sometimes seem to want projects completed all at the same time, causing a strain on your in-house resources. With this in mind, a growing number of IT companies are now choosing to outsource to a Channel-only Partner.

Specialisms create a skills gap

Every IT provider will have their own competencies and specialisms, however this can leave a skills gap for certain areas where there may be little knowledge or experience for a specific client project. Your engineers may all be accredited with a range of qualifications, but it’s likely that at some point there may be times when your team is already occupied with an ongoing project and are unable to take on any more at that time. This is where outsourcing to a channel partner comes in.

White label services means working with you

Channel partners will not compete for your customers – instead they will work on a white label basis as an extension of your team. Your customers don’t need to be aware that you’ve outsourced specialist help for their project, but you’ll be able to guarantee a greater quality service and faster project completion as your team is extended. Marathon can even take on your customer projects on your behalf, from initial proposal and management to completion.

Filling in the gaps

Whether you simply need more engineers at a given time, or you wish to broaden your business’ capabilities, outsourcing can help to fill these gaps. The range of skills available to you is vast – from technology-specific implementation to security monitoring, installation services or project delivery. This means that you can offer a more inclusive service to your customers, using highly-skilled and qualified engineers.

Expert advice and engineers

Marathon’s team can deliver a number of services and advise your clients directly – this can be to your brief on behalf of your company. Because Channel-only partners are highly skilled, you can have peace of mind that trained and accredited team members will take care of your customers to a satisfactory level.

Why Channel-only?

As a Channel-only partner, Marathon has the expertise to deliver your customers’ requirements on a fixed-term basis as specified by your company. Because we are an outsourced team, it is important for us to work to our best ability and deliver exceptional results to maintain the reputation of our clients, and provide the highest levels of service. We specifically work with the Channel to allow us to focus on each of our customers and dedicate time into completing work efficiently to the highest standard.

If you need extra resources for an upcoming project or are interested in how you could outsource some of your requirements to a Channel-only partner, get in touch with Marathon today on 020 8329 1000.

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