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Why Disaster Recovery should be a priority for your clients

Planning for unknown circumstances isn’t always straightforward, but implementing a disaster recovery plan can minimise the impacts of any unexpected disasters that occur. Whether a disaster is caused by nature or simply human error, having a plan in place can significantly minimise the downtime that occurs as a result. Here are the main causes of downtime that make a DRP a priority for your clients:

Hardware failure is unpredictable

Regardless of how technology is constantly improving, hardware can fail at any time in unexpected circumstances. Backing up data in advance at regular intervals is one part of a DRP that can be an essential way of protecting your clients’ information should any hardware failures occur. RTO time is minimised since data can be recovered more quickly, and accessed from other devices if a particular laptop or machine is unrecoverable.

Human error can cause issues

An important part of any DRP is that your customers’ data is backed up at regular intervals. Humans can make errors – whether intentional or accidental, that can be detrimental to the whole network. This can be opening viruses, damage to data, and this can mean it’s necessary to revert back to previous copies of data to resolve issues.

DRP can increase customer satisfaction

Your clients don’t expect a disruption to their service if you have an internal issue. Their customers have an expectation that their data will be protected and that they will receive a consistently high level of service at all times. Failure to put a plan in place in case of a disaster can leave these customers’ data vulnerable to a data breach, leaving your clients to face severe legal consequences and financial penalties. It can also create sour relationships with their customers when they’re left unable to provide the expected levels of service.

Protecting customer relationships

Helping your clients to get a DRP in place enables them to have a faster RTO time in the event of a disaster. This preserves strong relationships with their customers, who may actually be unaware that any disruption has taken place at all. Customer retention is important as it can be costly to acquire new customers, and in addition to this, any damage to your clients’ reputations can reach further than their existing clients, and impact any potential clients too. Disaster recovery planning can protect against significant brand damage.

What can happen without a DRP?

With legal and financial consequences, and potentially long-term brand damage, it’s vital that you get your clients set up with a strong DRP that will protect their in-house functionality and customer data. It can also mean greater flexibility when working, since a virtualised infrastructure not only enables not only easier backups, but also the ability to work remotely from other devices with access to the same information as there would be in-house using a desktop.

Find out more about creating a DRP for your clients and increasing their work flexibility by giving Marathon a call today on 020 8329 1000.

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