Business is now being approach from a perspective of data and how the data that you have in-house can influence the way that different departments of your customers’ business operate. The accuracy, validity and completeness of the data that they have can make their marketing, sales and internal data management more efficient where management is made easier by their supporting infrastructure. So how can this help your customers streamline various areas within their business?
Marketing automating using data
Marketing is a huge area of any business, with the average business spending around 30% of their costs on marketing. If data can be managed effectively, then this makes the whole process easier, since the data can be used to create more targeted campaigns and lead to higher interaction and ROI.
Customer management can also be made easier through good data management. If you create a strong infrastructure that keeps customer data within a CRM or stores it in a single place, this can make managing current customers and ongoing orders much simpler. Customer services can be streamlined since any open cases can be addressed by your clients easily as they have access to the information they need to provide fast, tailored advice.
A network infrastructure that promotes good data management is also one that provides security assurance to your clients and their customers. As an IT provider, you should be ensuring that their data is kept private, access is limited and other security measures such as passwords and firewalls are in place to prevent data breaches. All of this should ensure that your customers’ infrastructure is completely compliant with GDPR and any other industry standard regulations relating to data protection, in order that they can rest assured that they will avoid fines or penalties, and are adhering to the highest possible security standards.
Transparency across departments
As well as providing a more streamlined way of working for your customers, creating a network infrastructure that is based around presenting data in a clear and accessible way can also allow transparency across departments. This helps your customers to give a united impression to their customers, and always be able to provide the information needed to them.
If you’re looking for someone to come and support some of your customers to review their infrastructure and data management for compliance and practicality, get in touch to ask Marathon about their white label services today on 020 8329 1000.