Back in 2018, Gartner boldly reported that, “By 2020, more than 80% of software vendors will change their business model from traditional license and maintenance to subscription services - regardless of whether the software resides on-premises or in the cloud” Are we there yet? Well, where the big guns go, others follow - you just have to look at subscription model revenues from the likes of Microsoft, Google and Amazon, to see that services have come
With G-Cloud 11 applications now open, we thought it would be a good opportunity to delve a bit deeper into this, often mis-understood, area of the market for UK resellers. Even for those with years of experience, the Government Framework has seen some interesting developments over the last couple of years - Are we really maximising the opportunity to sell in the Digital Marketplace?
You don’t need us, to tell you, that GDPR is massively over-hyped! But does it have any real and lasting impact, on the way our customers buy IT solutions and services. I've asked our GDPR Practitioners, here at Marathon, to take another look at the legacy issues your customers will be facing. The feedback was very interesting; GDPR can open doors to projects and budgets that have been heavily guarded – until now!
The GDPR opportunity for stronger Security